

Helping beauty brands position their products and
services to stand out and drive sales, inspiring customers
to engage, share, and purchase with my
4-Step 'Glow-to-Gain' Brand Strategy and Design plan.

Beauty sells:
75% of customers decide based on branding alone.

Results



Engaging Digital Presence
Strong Brand
& Visual Identity
Customer Loyalty & Rentention

30 Day Transformation
Week 01
Brand Discovery & Strategy
Define your brand’s essence to stand out, build trust, and connect with your ideal audience.
Resulting in increased recognition, loyalty, and sales.
Week 02
Logo & Visual Identity Design
Strong visual identity conveys quality, boosts marketing, and captures customers instantly.
Resulting in lasting first impression, making your brand more memorable and desirable.
Week 03
Brand Guidelines
Provide a clear framework to keep your brand identity consistent, impactful, and true to its vision.
Resulting in cohesive identity, driving increased credibility, customer engagement, and
long-term success.
Week 04
Social Media Branding
Connecting with your beauty audience, driving sales, and fostering a loyal community for sustained growth.
Resulting in brand awareness, higher customer engagement, and a loyal community that drives consistent growth and sales.

About Me
My name is Nicole Ortegon
For the past eight years, I’ve been bringing brands to life through graphic design, video editing, motion graphics, and photo editing. But for me, it’s more than just making things look good—it’s about understanding the psychology behind design and using strategy to create brands that truly stand out. I love blending creativity with purpose, helping businesses build a look and feel that not only pops but also connects with their audience.
